Internet was hailed to be a successor to television broadcast as it allowed people to pull information from the cloud rather than being pushed by broadcasters.
The freedom to choose content along with the boundless variety of content available was a great combination. Comparatively, television broadcasting was a top down approach with certain people sitting in offices in metros deciding over coffee, moolah, and smoke what is interesting for them, and, for the consumer across the length and breadth of vast countries. The moolah, specially restricted the choice of content.
The assertion is completely incorrect.
During the earlier days, internet was not much different from the television as information was made available on portals such as rediff. Quiet good in the initial stages. But, slowly the content stared to increase. As people realised the value of a free pubishing platform with global reach, more and more information was now put online – current affairs,debates,commerce. Gradually, the content increased beyond the comprehension and indexing capacity of the human mind. Then came Google with its search engine which dethroned humans in the editorial board, with its coding algorithms . The algorithm skillfully indexed the wide variety of information available . The search engine now selects, or, tries to guess what is best for the consumer.Thus, bringing the freedom and the variety to choose from in a neat package. This revolutinised flow of information. All was good, until the content was produced by some select group of people/organisations on some topics that were widely believed to be of interest.
Soon the story got a new twist, social networking came into vogue, and the amount of content exploded. Moreover, the internet is now used for information warfare and people do not rely on what Google puts as the top link normally. And it takes a lot of time to come up with the best story.
This is bringing the humans back into the editorial board. If you look closely at the new products such as Google Waves, Google Side Wiki and the now ubiquitous and famous Twitter you will find how people are again relying on individuals they trust to select and share the information that they find valuable/interesting. These individuals are respected matter experts who know where information on the subject/experts will follow from. To illustrate what I mean – If you browse through Google News – you see 100s of links on a particular news topic, but if you go to Twitter, and see what the expert matter on the topic is sharing and reading you know what to read and where to spend time on.
To be contd..